award school 21’
Concept ideation is my favourite part of the design process.
Award School, an industry course on concept ideation for the advertising industry, gave me the opportunity to flex my biggest muscle and play with ideas that most clients would immediately get nervous over. Each week we were given a new product and platform to experiment with and in the end we handed in a folio of our final ideas.
To convince Australian Millenials to visit the Northern Territory.
To engage the non-binary community with the online fashion retailer The Iconic, via social media.
A creative business idea.
To persuade people to test drive the Mini Cooper in a non-traditional way.
To sell quick approval loans to "those who need money quick", via direct marketing.
To promote an after hours, home visit doctor service to parents.