adam axford:
magician & wordsmith

BRAND DESIGN / LOGO DESIGN / BOOK DESIGN

The brand identity for Australia’s leading Magician & Wordsmith. Topping 2021 as the #1 virtual performer and performing for the likes of Google, Amazon and Microsoft, he is known for weaving philosophy and poetry into interactive magical experiences that inspire others with ideas of travel, sustainability, technology and human connection. We drew inspiration from his connection to words and poetry to create a tactile, print inspired feel.

In November 2023 we released Adam’s first book, a book of riddles that re-inspire wonder in the power of words. You can order a copy here.